If you’re running a website and doing anything related to SEO, content, or ads, Google Analytics (GA) and Google Search Console (GSC) should be talking to each other.

On their own:

• Google Analytics tells you what users do after they land on your site.
• Google Search Console tells you how people find your site on Google Search.

When you connect them, you get the full picture: queries → clicks → behavior → outcomes.

This guide documents the exact process, step by step, with the same questions most non-SEO, non-agency site owners actually have while doing it.

What you need before you start

Before linking anything, make sure:

• You already have Google Analytics set up for your website
• You already have Google Search Console set up for the same domain
• You have owner or edit permissions on both

If one of these is missing, stop and fix that first. The linking won’t work otherwise.

Step 1: Open the Search Console link in Google Analytics

In Google Analytics:

• Click Admin (bottom-left gear icon)
• Go to Product links
  
• Click Search Console links
  
• Click Create link
  

You’ll now see a modal called Create a link with Search Console.

Step 2: Choose the Search Console property

Google Analytics will now ask you to Choose a Search Console property.

You may see multiple options, such as:

• https://example.com/ (URL-prefix property)
• example.com (Domain property)

Which one should you choose?

If your site runs on a single domain and you want full coverage (recommended):

 Choose the Domain property if available.

If not:

 Choose the URL-prefix property that exactly matches your live site, including https and www (or no www).

This is normal. Seeing multiple options does not mean something is wrong.

Step 3: Select the web stream

Next, Google Analytics will ask you to Select Web Stream.

This confuses a lot of people.

A web stream is simply:

The specific website data stream inside Google Analytics

In almost all cases:

 Select the stream that matches your site URL (e.g. https://example.com).

You are not creating anything new here. You are just telling Google:

“Yes, this Search Console property belongs to this website.”

Step 4: Review and submit

At this stage, you’ll see:

• The Search Console property you selected
• The web stream you selected

If both show your correct domain:

 Click Submit

That’s it. The connection is done.

What happens after you submit

Important expectations to set:

• Data does not appear instantly
• It can take 24–48 hours for Search Console data to show inside GA

Once available, you’ll be able to see Search Console reports inside Google Analytics under:

• Acquisition
• Search queries
• Landing pages

This is especially useful for:

• SEO content validation
• Blog topic decisions
• Understanding search intent vs. on-site behavior

Hoe this was useful info! If you have any more questions, feel free to rech out to us.